Key Objectives
Develop a refined and refreshed brochure to generate interest and awareness about the valuable benefits in the Sanofi US Group Savings Plan. The Sanofi Plan would help educate participants that retirement is a life event and that the Plan’s components could help employees prepare for retirement readiness and financial wellness.Desired Response
“What an inspiring and innovative brochure. The Plan provides a generous match to help me prepare sufficiently for retirement. The information is easy to understand and has truly motivated me to learn about the Plan and to continue to save for my future.”Considerations
- Marketing piece should be aspirational and innovative—highlighting the importance of saving for retirement.
- The generous match would raise awareness among Sanofi employees to cause them to think about increasing their savings for retirement.
- All included information should support the goal of driving better retirement outcomes.
Concept 1: Save Smarter




- Graphics and type treatments will help communicate key features and benefits quickly and clearly.
- This option uses photography to help place the Plan in the context of active, everyday life.
Concept 2: The Whiteboard Concept

- Directs and frames the retirement plan as an innovatively designed solution for retirement savings.
- Clearly define attractive features and benefits of the Plan.


