Preferred Design Process

Phase 1

Discovery & Definition

This is a preparation stage of the project. During this phase, we frame the project idea, identify the main project triggers, and work on competitor analysis. Our research aims to find out major user pain points and frustrations while using a product or service. 

Conduct interviews with targeted audiences in order to discover potential users’ needs and wishes. This helps incorporate findings into the development strategy. The final element at this stage is the framing of User Research. A portrait of the targeted user(s) is constructed based on market research and research findings. User Research slowly flows into the next phase of the project.

Phase 2

Design & Testing

After knowing the portrait of the user, wireframing and prototyping begins. Wireframes help to show the general application scheme. Then to test how the product or service works and how users will interact with it prototypes are created. In fact, from low-fidelity to fully-interactive models, prototypes are great to show design ideas.

Then comes usability testing and getting real people to interact with an application. User behavior is observed to make sure an effective and enjoyable user experience has been acheived. 

Phase 3

Feedback & Delivery

As in agile software development cycles, the product or services is tested at every stage of the process to make the product better. This phase is particularly about testing and improving the existing product based on the feedback from the first users.

  • Validate the prototype. 
  • Confirm that the app meets expectations. 
  • Identify issues with complex flows.
  • Complement and illuminate other data points. 
  • Catch minor errors.
  • Ultimately provide a better user experience.